Exclusive: Flash launches the free version of its shopping platform

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HRTech’s Corporate Expense division has redesigned its products following the acquisition of ExpenseOn

Flash, through its Flash Expense division, focused on business expenses, announced a reformulation of its offering model to attract new customers. Now, fintech’s new service tiers have a free tier for small businesses.




As highlighted by the company, 3 business expense solutions will now be available – in Basic, Management and Controlling plans – aiming to meet different business needs.

“The new options are born with the aim of allowing companies of all sizes to have access to a solution that supports them in managing company expenses in an integrated, intuitive way and with technology as an ally”, highlighted the company exclusively to the startupsπŸ‡§πŸ‡·

The change reflects the brand’s new structure for its vertical business expenses, a move the company escalated in July with its acquisition of ExpenseOn, moving beyond its core business, which is flexible benefits to HR sectors.

According to Lightning shoppingone of the hooks for the new offering is in the basic plan, which will offer features like automatic approvals, exporting PDF reports, and rendering of card accounts and refunds, as well as corporate card, which is where the company makes the most of its sales. monetization.

To the General Manager of Lightning shoppingGuillermo Gomez, the free basic plan is a way to ensure the inclusiveness of the platform, being a gateway to new customers, such as micro-entrepreneurs.

β€œThis movement of ours permeates the democratization of access to skilled business spend management supported by technology. We want to demonstrate that with Rapid you can manage these expenses in a unified way and have systems that make financial work more strategic,” Guillermo points out.

heavy competition

Announcing its free plan, Rapid set up a competitive fight, where different players are also looking for ways to win customers. It is the case of simple account, which has grown in recent years to focus on corporate spending and cards, but is now diversifying.

Recently, the company announced exclusive offers for segmented customers, such as digital marketing and travel expenses, creating specific trips to facilitate the operation of those working with ads on the Google And facebook ads and also with the cost control of business travel. At the end of last year, the startup raised BRL 121.4 in a Series A round led by JAM fund And Capital value.

In operation in Brazil since last year, the Mexican clear is another name that is in the fight. In Dec/21, the company not only announced its arrival in Brazil, but also became a unicorn, raising $70 million in a Series B round. $150 million of debt to the Goldman SachsπŸ‡§πŸ‡·

In turn, the Rapid he wasn’t behind in the catch game. In March, HRTech raised more than $100 million in a Series C round led by funds Battery Ventures and Whale Rock.

Furthermore, BaaS players also want their bite in this market. An example is that of exchangewhich this year launched the Corporationa division of its own to provide infrastructure to new players in spending solutions and also to other fintechs who wish to include this level of service in their solutions.

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Source: Terra

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