Lithuanian stores have set themselves the ambitious goal of replacing paper price tags with these. However, not all stores are ready for such a step. For example, Maxima abandoned innovation. In turn, buyers worry about only one thing – will they start changing prices several times a day, ru.delfi.lt wrote.
The Iki chain is currently using electronic price tags in 43 stores, this year they will appear in another 81 stores. According to representatives of the network, electronic price tags save employees time, in addition, the store uses less paper, and errors due to the human factor are less likely to occur. Electronic price tags are managed remotely and centrally. According to the representative of the Iki Vaida Budrene network, the shelf life of electronic price tags is about five years.
Arunas Vizickas, a representative of the Pricer.lt portal, noted that even now residents are wondering why the same products are sold at different prices in different stores of the same network. “Probably, that’s why people are afraid of electronic price tags – the changes will start by geographical areas, by time of day – one price in the morning, another in the afternoon. Or I don’t know, there will be prices depending on the For example, now in an area where many programmers live, prices are higher than where less wealthy residents live or there is more competition. E-labels will allow you to change prices faster,” Vizickas said.
The Rimi Lietuva chain tested this innovation in one of the stores in 2019, but so far continues to use paper price tags. Anatoly Petrov, spokesman for the network, said the company positively evaluated the experiment and was looking for ways to improve this technology. According to him, the network is currently testing electronic price tags in stores in Estonia and Latvia. After receiving the results, the network will decide what to do next. According to Petrov, electronic price tags can last 7-10 years until the battery runs out. The Rimi network advocates for durability, which is why it is testing options with replaceable batteries.
In 2019, the Maxima Lietuva network also reported testing electronic price tags. However, this decision is no longer part of the company’s priorities.